Inbound Marketing is a fundamental shift in business, away from the old rather interruptive ways of doing marketing. Essentially a successful inbound marketing strategy is building assets to satisfy intents at all stages of the funnels in order to ascend prospects to the next stage of the marketing funnel with the right offers –
We Help Our Customers To Use an Inbound Methodology Approach
- Attract: Creating Online Assets to attract strangers
- Convert: Using your content to convert visitors into leads
- Close: Using your frontline business applications to close leads into customers
- Delight: Delighting your customers can turns them into your brand advocate.
Eight Critical Core Disciplines in Inbound Marketing
- Customer Value Optimization
- Content Marketing
- Customer Acquisition
- Email Marketing
- Social & Community Management
- Search Marketing
- Analytics & Data
- Optimization & Testing
Discuss Inbound Marketing Solution for your Business
At Printcall, we have broken down all the eight critical core disciplines of inbound Marketing into three crucial elements to a successful inbound marketing strategy: – Content, Acquisition and Monetisation.
Let’s look at these elements in more detail.
The adage, ‘content is king’ could not be more relevant in today’s competitive online business world; yet content for content sake is no longer effective. Content, that is targeted to your buyer persona with relevant, informative, actionable, engaging online assets, that provides value at all levels of the buyer journey.
Good content generates conversion rates through strategic taylor content in your persona context through inbound channels, particularly in today’s digital age. Research shows that people who want to interact with your brand are more likely to convert. Establish your strategic conversion funnel starting with creating good content.
So, you created awesome content, decided on your strategic marketing channels to create that conversion funnel; now you need to convert that content into leads. Posting great content is just one part. That content needs to be shared and promoted to ensure it reaches the right people.
Search marketing will help to target the right audience for your content. Utilise your call-to-action, such as offering a free download, to gain that all-important lead and convert your content into a sale.
You’ve got the new lead, excellent! Using your campaign’s data analytics and, convert the lead into a sale. Using marketing automation technology, filter your leads by their level of engagement with your brand, enabling you to prioritise your potential customers based on their likelihood to buy.
Using inbound marketing techniques, measure the return on investment (ROI) simply and easily for each marketing campaign, allowing you to make any necessary adjustments for your next campaign.
Our Inbound marketing strategy offer is developed as standalone service or could be integrated with our #Mailer+360 platform as an Add-on service, all these to enhance your personalised direct marketing campaigns that utilise Directmail, E-mail, SMS and PersonalisedURL Landing Pages to distribute your message, encourage responses, and capture your results. Our experience, together with a streamlined process for planning, developing, and executing these campaigns, will guide you easily and comfortably from start to finish through an otherwise complex process.
You will benefit from the convenience of having one source to coordinate and execute all parts, both online and offline, of your marketing, including:
Production and launch of your personalised direct mail and e-mail communications, including highly Personalised URL (PURL)
Inbound Marketing Strategy
Conversion Offer – Quarterly
Dedicated Social Media Manager
Construction of Custom Landing Pages
Automated Marketing Campaign Actions
Get the most out of your inbound marketing strategies
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