In the digital era, the paper is still one of the most powerful tools for building trust and consolidating relationships with customers. From business cards to calendars notepads, business stationery is a crucial element in the office life and during networking events.
Whether you’re running a digital company or a small business in the flours industry, stationery influences the way people interact with your brand. Better yet, as these elements usually include your company’s logo and contact information, you get to build brand awareness through one-to-one physical interactions. Which is rare and precious in a world where most brands choose to communicate mostly online.
72 percent of peoplejudge a company or person by the quality of their business cards. This statistic alone tells so much about the importance of stationery and the way it influences on your business success. And there are plenty of other reasons why business stationery matters in the digital era. Let’s explore some of the most important.
Excellent First Impression
Some stationery elements are crucial to business etiquette, such as business cards and thank you notes. A business card reflects your professional background and your company’s values.
Every day, companies and entrepreneurs print over27 million business cards. They’re crucial to any business owner because they have only one chance to make a good first impression. It may seem like an insignificant piece of paper, but nothing yells unprofessional like a business owner who can’t offer a business card to the person who asks for it.
Besides business cards, thank you notes, personalised envelopes, brochures, contract proposals, or headed letters can help you introduce your business. The way you craft your paper materials tells a lot about the way you do your job.
Cheap materials will make the customer think that everything that you do lacks quality. It doesn’t mean you have to go for the thickest paper and a costly printing, however. You need to choose that business card that reflects who you are as a company to have a professional appearance.
Furthermore, these elements can help you with networking, as well. A business card, for example, remains with the potential client after you’re gone, so it’s vital for the card to represent the company’s professionalism.
Business stationery allows you to market your businesses continually. It’s a personal touch in a world that relies less on human interaction. Better yet, this type of marketing is creative, professional, and non-intrusive. Every time you personalise invoices, quotation sheets, receipts, letterheads, or envelopes with your brand elements, you increase your marketing efforts.
Better than that, people can use the items you share with them — calendars, customised pens, mouse pads. This way, they see your branding elements and become familiar with your company.
Think about notebooks or planners, for example. In many offices, people need them to perform daily tasks. By providing prospects with valuable stationery elements, you become a reliable partner even before they get to use your product.
Every element you personalise should be high-quality and unique to the company with a distinct logo to reflect the professionalism of your business.
Customised business stationery expresses the identity of your business. When you design your business cards or layouts without clutter and with all the essential contact information in sight, you show your potential customers that you’re easy to track. It helps you to build both awareness and trust.
Sometimes, corporate stationery gets to people before you do and shows the core values of your company. It’s your chance to show your preference for quality, attention to details, and transparency. The higher the quality of corporate stationery elements, the more chances you have to target the right audience for your brand.
That’s why is essential to incorporate all your branding elements on your stationery — the company logo, your slogan, contact numbers, the year of establishment, and any certifications that show your prospects you’re a reliable business partner.
Last, but not least, you need to integrate your stationery with your overall marketing strategy. So, whenever possible, include digital elements in your paper marketing tools, such as your website and social media on business cards and printed stationery, or QR codes on your flyers, brochures, or postcards.
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