What you should definitely use for Marketing in 2018!

What You Should Definitely Use for Marketing in 2018!

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Facebook Ads aren’t new and so you’re probably wondering why we include them here. Well, they were originally created for the small business owner and because they have been improving their algorithms ever since they tend to know what they’re doing.

Of course you can’t let them do all the work, first you need to do some testing to see what works for your business and what doesn’t but once that has happened you can concentrate on your business and don’t have to spend every minute chasing potential customers on Facebook.

So maybe take a new look at who you’re targeting and test a thing or two before you settle. But always remember to update because adapting to change quickly is what can set you apart from competitors who might be too slow!

What you should keep in mind nonetheless is that you have to plan for the future. What will happen in few weeks, months, years? Experts are predicting a rise of bots that use the Messenger to capture your customers attention. Instead of directing your traffic to a landing page or to some of your cool content you can also direct them to the Facebook messenger where they have the possibility to talk to you directly.

In these times emotions and personalisation are extremely important in Marketing. Even someone who makes decisions mostly on a logical and analytical basis is influenced by their subconsciousness and if you can influence that one you have already won! So giving a conversation a personal touch can do a lot for you! Another idea to form emotional bonds are groups and communities.

It is great to have an audience where you can talk to people and they will talk to you but one thing that will really keep them from leaving a group or deciding to buy from someone else is an emotional bond. And while it’s hard to maintain an emotional bond with every single one of your customers it’s just as good if there is a supportive community and members use the forum to trade experiences and share tips. Because once you’ve achieved that you don’t have to do anything anymore except keep an eye on your growing sales! 

What other trends should we keep an eye on? Unfortunately, the amount of time people will give you to convince them that they need your product is getting less and less. But what does that mean for us?

Well, things such as organic traffic are getting harder and harder to get by because of the way social media are changing to make more money. It is incredibly hard for a small business to get noticed organically.

That means unless you already have lots of leads and maybe even brand advocates it is hard to impossible to catch their attention and try to get them into your funnel.

An example for that is Instagram that is now displaying content not in the order that it was posted but what they think is most interesting for the user.

Although there are ways to make your ads are more attractive it is still unlikely that they will show up before their actual friends who they have decided to follow. So is it really worth the effort driving traffic to your content? Maybe you should re-think your strategies and find a way that works better for you! 

We’ve gathered some information from experts about what’s going to work in 2018 and what most definitely won’t. So open your eyes to stay on top of new trends and don’t miss out because it might cost you more than just a bit of money.

Drew Tweito
Drew Tweito

 

talks about the Facebook Algorithm and how easily you can make it work for you because it is designed for small business owners. You don’t have to spend all your time measuring your campaigns. Adjust it once and check every now and then to test a few new strategies and see how your audience responds. The key is to respond quickly but you can do that with a minimum amount of time and use the rest for other important business decisions!

Suzi Nelson

she the one who reminds us how important a community is. Groups on Facebook can have an influence on your sales if it’s not only you talking to your customers and leads – which is a great audience – but if you also have a community. That means those people talk among themselves and form emotional bonds that work better than any rationally-thought-through-campaign could. So encourage your customers to share their experiences and maybe give tips how they can use the product or service to get the most out of it, so you will get the most out of that community!

Mikael Yang
Mikael Yang

All of us use Facebook Messenger  privately but have you ever thought about using it for business? We’re talking about the Facebook Messenger of course! Mikael Yang is the one who sees a future in that because it addresses people more directly and therefore receives more attention from the individual. Of course that isn’t possible for cold leads, you must have built a relationship with the customer already but all in all it is a much more private way to talk to customers and not just only try to make a new sale but also ask them how they liked the service or product and maybe if they want to leave a review. After all communication is key.

Keith Krance
Keith Krance

Just like that Keith Krance reminds us that all of us – no matter how logical and analytical we claim to be – often make decisions based on an emotion. That is why it usually works better to get to a customers heart to get to their wallet than to try and convince them. An emotional basis will add a lot to your campaign as long as you thought it through and checked the responses on a little test group!

Mike Stelzner
Mike Stelzner

There have been a few claims saying that organic social media is dead. And Mike Stelzner agrees to that. Because how likely is it that someone who follows not only your business but of course also their friends and family will see your new launched product before the baby photos of their sister? Let’s face it, you can’t win that match. Even with paid traffic it is hard to make people recognize you but the chances are higher than they are for unorganic traffic. The reason for that are new algorhythms that are popping up on most social media pages that put the posts in order of interest instead of a chronological order. So don’t waste your time posting about updates when no one will see it. Instead try to make less posts but those should be of higher value and then send traffic to those!

Ryan Deiss
Ryan Deiss

Lately there have been quite a few discussions about Google’s new adblocker. Of course Google wants to protect its users but at the same time it doesn’t want to stop gaining money. So Ryan Deiss predicts that things will not change as drastically as it is though through because there are only two possibilities:

  1. Google won’t be as drastic with cutting ads as they said they would and your ads wont be affected a lot.
  2. Google will indeed affect your ads but not only these – also the ones of your competitors.

So case one will mean nothing really changes for your business while case two means a new chance for you. If you think ahead you will find a way to outsmart your competitors and use this as your chance to get ahead of them. We trust you to be smart enough for that!

Molly Pittman
Molly Pittman

And again it’s Molly Pittman who reminds us how important it is to keep a look at the whole business and calculate how much you can actually afford to aquire a new customer. In this case the conversion rate is more important than the amount of traffic because that defines the amount of money you spend per click. More traffic doesn’t actually mean more money if that traffic isn’t ready to spend money.

So if you keep these in mind we are sure your business year 2018 will be great and grow your business! Printcall wishes you the best of luck and will support you on your journey!

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