How to Reshape the Customer Journey with Cross-Media Marketing
In today’s world, there’s little to no room left for traditional approaches to marketing. The customer journey has changed, and brands have learnt to communicate through multiple channels to keep up.
People have now multiple sources of information which they can access right from their smartphones. The internet enables potential customers to do extensive research at home, in the office, while they’re travelling to work, or even when they’re in a brick-and-mortar store.
How much does a product cost?
Is there any place where you can buy it for less?
What do people say about it online?
Can you substitute the product with a cheaper version?
Is the product environment-friendly?