How Direct-mail Can Be Use As a Retargeting Tool

How Directmail Can Be Use As a Retargeting Tool All marketers must have heard about the power of Directmail. But do we use it to its full potential? In the course of my discussion with my colleague about Directmail based on Print Retargeting she answers: When I hear Directmail I think of postcards and brochures […]

The Response of Millennials Proves That Direct-mail isn’t dead!

The Response of Millennials Proves That Directmail isn’t dead! Share on facebook Share on twitter Share on linkedin The millennials are the generation that is slowly but surely taking over and if marketers want to succeed and continue to make sales they will have to adapt. Now what are their preferred methods of receiving information? […]

Why Personalisation might not be the keyword when it comes to PURLs

Why Personalisation Might Not Be The Keyword When It Comes To Purls This Image below is what we have in mind when we think Personalised URLs, right? But what if we told you that there is a more efficient way to capture your leads interest? Yes, it is tempting to see your name in a […]

Elements of High Converting Automated Postcard Marketing Part 2

Elements of High Converting Automated Postcard Marketing: Part Two Share on facebook Share on twitter Share on linkedin Well, the headline is the first thing people usually notice and read and it has to grab their attention. This is what you can achieve with the boldness or size. However, what you need to achieve too […]